Privacy Policy

1. Introduction

Eterna Med Spa ("Eterna," "we," "us," or "our") provides medical aesthetics, wellness, and hormone therapy services in Scottsdale, Arizona, and operates this website, including our online shop. This Privacy Policy explains what information we collect, how we use and protect it, who we share it with, and the choices available to you. By using our website, booking an appointment, or providing your information to us, you agree to the practices described in this policy.

2. Information We Collect

We collect information you provide directly to us, as well as information collected automatically when you use our website.

• Contact information — name, mailing address, email address, and phone number.
• Appointment and consultation details — the services you're interested in, appointment dates, and provider notes related to your visit.
• Health and treatment information — details you share on intake forms or during a consultation that are relevant to your treatment, such as medical history, allergies, medications, and treatment goals.
• Payment information — billing details processed through our payment and booking providers. We do not store full credit card numbers on our own servers.
• Order and shipping information — if you purchase from our online shop, we collect the shipping address and order details needed to fulfill your order.
• Communications — messages you send us by phone, text, email, or through our website's contact and booking forms.
• Usage and device information — pages visited, browser type, device information, and approximate location, collected automatically through cookies and similar technologies.

3. How We Use Your Information

We use the information we collect to:

• Schedule and manage your appointments and provide the treatments and services you request.
• Process orders, payments, and shipping for products purchased through our shop.
• Communicate with you about appointments, orders, and questions you send us.
• Send appointment reminders, promotional offers, and updates about Eterna, where you've agreed to receive them.
• Improve our website, services, and the client experience.
• Comply with legal, tax, and recordkeeping obligations.

4. Text Messaging (SMS) Communications

If you provide your mobile phone number to Eterna Med Spa — whether through a booking form, intake form, or in person — you may receive text messages from us related to appointment reminders, account updates, and, if you opt in, promotional offers.

Mobile details or personally identifiable information will not be shared with third parties or affiliates for marketing purposes.

By entering your phone number, you are agreeing to receive text messages from us. Message and data rates may apply. Message frequency may vary. Reply HELP for more information. You can reply STOP or UNSUBSCRIBE at any time to opt out. Consent to receive text messages is not a condition of purchasing any goods or services from Eterna Med Spa.

5. Cookies & Tracking Technologies

Our website uses cookies and similar technologies to keep the site working properly, remember your preferences, and understand how visitors use our site. You can control cookies through your browser settings; disabling them may affect how parts of the site function.

6. How We Share Your Information

We do not sell your personal information, and we do not share your mobile number or other personally identifiable information with third parties or affiliates for their own marketing purposes. We do share information with:

• Service providers who help us operate our business, such as scheduling software, payment processors, shipping carriers, and email or text messaging platforms — solely to help us provide our services to you.
• Legal and safety authorities, when required by law, subpoena, or to protect the rights, property, or safety of Eterna, our clients, or others.
• A successor business, in the event of a merger, acquisition, or sale of some or all of our assets, subject to the same privacy commitments described here.

7. Data Retention

We retain your information for as long as needed to provide our services, maintain accurate treatment and business records, meet legal and tax obligations, and resolve disputes. When information is no longer needed for these purposes, we take steps to securely delete or de-identify it.

8. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect your information from unauthorized access, use, or disclosure. No method of storage or transmission over the internet is completely secure, so we cannot guarantee absolute security.

9. Your Privacy Choices & Rights

• Text messages — reply STOP or UNSUBSCRIBE to any text from us to opt out at any time, or reply HELP for support.
• Email — use the unsubscribe link in any marketing email, or contact us directly.
• Access, correction, or deletion — you may request access to, correction of, or deletion of your personal information by contacting us below, subject to our recordkeeping obligations (for example, we may need to retain certain health and treatment records as required by law).
• State privacy rights — depending on where you live, you may have additional rights under state privacy laws, including the right to know what personal information we hold about you and to request its deletion.

10. Children's Privacy

Our services and website are intended for adults. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us so we can remove it.

11. Third-Party Links

Our website may link to third-party sites, such as social media platforms or payment processors. We are not responsible for the privacy practices of those third parties, and we encourage you to review their privacy policies.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. We will update the effective date above when we do. Your continued use of our website or services after changes are posted means you accept the updated policy.

13. Contact Us

If you have questions about this Privacy Policy or how we handle your information, reach out using either option below.